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	<title>Globe Corp &#187; marketing</title>
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	<link>http://globecorp.biz</link>
	<description>The world economy is changing, will you change ?</description>
	<lastBuildDate>Wed, 28 Jul 2010 09:34:41 +0000</lastBuildDate>
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		<title>Some social media marketing best practices&#8230;</title>
		<link>http://globecorp.biz/386/2010/some-social-media-marketing-best-practices/</link>
		<comments>http://globecorp.biz/386/2010/some-social-media-marketing-best-practices/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 09:05:06 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
				<category><![CDATA[Frontpage]]></category>
		<category><![CDATA[New marketing]]></category>
		<category><![CDATA[Slideshows]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://globecorp.biz/?p=386</guid>
		<description><![CDATA[In this presentation, Sidney Eve Matrix sum up some of the best practices we can now experience in social media marketing. Cross-platforms thinking is key. Twitter, Facebook, Youtube, Foursquare and so forth are complementary to each other. Remember to put call to action regularly, such as with traditional ads or media marketing. Basic marketing principles remain in social digital worlds.]]></description>
			<content:encoded><![CDATA[<div id="__ss_4770540" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Social media marketing, best practices" href="http://www.slideshare.net/SidneyEve/social-media-marketing-best-practices">Social media marketing, best practices</a></strong><object id="__sse4770540" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bestpracticesmmcrossplatform-100716053407-phpapp01&amp;stripped_title=social-media-marketing-best-practices" /><param name="name" value="__sse4770540" /><param name="allowfullscreen" value="true" /><embed id="__sse4770540" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bestpracticesmmcrossplatform-100716053407-phpapp01&amp;stripped_title=social-media-marketing-best-practices" name="__sse4770540" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/SidneyEve">Sidneyeve Matrix</a>.</div>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why companies need to create online content</title>
		<link>http://globecorp.biz/312/2010/why-companies-need-to-create-online-content/</link>
		<comments>http://globecorp.biz/312/2010/why-companies-need-to-create-online-content/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 12:27:23 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
				<category><![CDATA[Frontpage]]></category>
		<category><![CDATA[New marketing]]></category>
		<category><![CDATA[Slideshows]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://globecorp.biz/?p=312</guid>
		<description><![CDATA[Reasons for a company to create online content are multiple: Be exposed as an expert in your field; adding value back to the community of stakeholders; improve organic nline search ranking; have a relevant impact; and so forth. This presentation by Barbara Gago reminds us of some of those advantages. ]]></description>
			<content:encoded><![CDATA[<div id="__ss_2854585" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="You know you need to create content, but what does that really mean?" href="http://www.slideshare.net/BarbraGago/you-know-you-need-to-create-content-but-what-does-that-really-mean-2854585">You know you need to create content, but what does that really mean?</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=contentcreationdosdonts-100107152943-phpapp02&amp;stripped_title=you-know-you-need-to-create-content-but-what-does-that-really-mean-2854585" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=contentcreationdosdonts-100107152943-phpapp02&amp;stripped_title=you-know-you-need-to-create-content-but-what-does-that-really-mean-2854585" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/BarbraGago">Barbra Gago</a>.</div>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why companies should be on social medias ?</title>
		<link>http://globecorp.biz/191/2009/why-companies-should-be-on-social-medias/</link>
		<comments>http://globecorp.biz/191/2009/why-companies-should-be-on-social-medias/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 13:38:11 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
				<category><![CDATA[Go Global]]></category>
		<category><![CDATA[New marketing]]></category>
		<category><![CDATA[Slideshows]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://globecorp.biz/?p=191</guid>
		<description><![CDATA[5 billions minutes... That's the amount of time spend on Facebook each day. And 1 billion, is the number of content (pictures, video, weblink...) shared each week on the same platform. Almost 93% of social media users think companies should be present on web 2.0 services. But for the conversation. Not for monologuing. Nice presentation why corporations and brands should, today, be on social media.]]></description>
			<content:encoded><![CDATA[<div id="__ss_1729300" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="What the F**K is Social Media: One Year Later" href="http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later">What the F**K is Social Media: One Year Later</a><object width="425" height="355" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wtfissocialmedia5-090716070117-phpapp01&amp;stripped_title=what-the-fk-is-social-media-one-year-later" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wtfissocialmedia5-090716070117-phpapp01&amp;stripped_title=what-the-fk-is-social-media-one-year-later" /><param name="allowfullscreen" value="true" /></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mzkagan">Marta Kagan</a>.</div>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Playfish: no HQ, no servers&#8230; though a global company with 30 millions game users</title>
		<link>http://globecorp.biz/173/2009/playfish-no-hq-no-servers-though-a-global-company-with-30-millions-game-users/</link>
		<comments>http://globecorp.biz/173/2009/playfish-no-hq-no-servers-though-a-global-company-with-30-millions-game-users/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 09:13:14 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
				<category><![CDATA[Frontpage]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[New marketing]]></category>
		<category><![CDATA[distibution]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[globalisation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[petsociety]]></category>
		<category><![CDATA[social gaming]]></category>

		<guid isPermaLink="false">http://globecorp.biz/?p=173</guid>
		<description><![CDATA[Sebastien de Halleux is COO and Co-funder of Playfish, publisher of Pet Society, the number one social on Facebook, totalising 11 millions active users. <a href="http://www.trends.be/fr/economie/high-tech/12-1637-48359/sebastien-de-halleux--un-belge-et-30-millions-de-joueurs.html"><img class="alignnone" style="margin: 4px;" title="Sebastien de Halleux, Playfish" src="http://cmp.roularta.be/cmdata/Images/site12/news/high_tech/h/halleuxplayfish300.jpg" alt="" width="100" height="68" /></a> In total, Playfish reports 30 millions active users. Sebastien De Halleux tells about the company's business; the change in the way marketing is done today; and how works a global game company of 100 people spread between Europe, China and the US, which doesn't own any server. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=0WU-_g-YNYk"><img src="http://img.youtube.com/vi/0WU-_g-YNYk/default.jpg" width="130" height="97" border=0></a></p>
]]></content:encoded>
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		<item>
		<title>Word of mouth marketing: a good prescription in crisis time</title>
		<link>http://globecorp.biz/56/2008/word-of-mouth-marketing-a-good-prescription-in-crisis-time/</link>
		<comments>http://globecorp.biz/56/2008/word-of-mouth-marketing-a-good-prescription-in-crisis-time/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 13:45:47 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
				<category><![CDATA[New marketing]]></category>
		<category><![CDATA[Slideshows]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://globecorp.biz/?p=56</guid>
		<description><![CDATA[Word of Mouth &#8211; A Prescription for a Bad Economy
View SlideShare presentation or Upload your own. (tags: future the)

]]></description>
			<content:encoded><![CDATA[<div style="width:425px;text-align:left" id="__ss_861706"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/agentwildfire/wominabadeconomy-presentation?type=powerpoint" title="Word of Mouth - A Prescription for a Bad Economy">Word of Mouth &#8211; A Prescription for a Bad Economy</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=wominabadeconomy-1229718508497592-1&#038;stripped_title=wominabadeconomy-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=wominabadeconomy-1229718508497592-1&#038;stripped_title=wominabadeconomy-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/agentwildfire/wominabadeconomy-presentation?type=powerpoint" title="View Word of Mouth - A Prescription for a Bad Economy on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/future">future</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/the">the</a>)</div>
</div>
]]></content:encoded>
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		<item>
		<title>Stefan Engeseth: &#8220;If your brand doesn&#8217;t enter a two-way relationship with your customer, your brand is in danger&#8221;</title>
		<link>http://globecorp.biz/51/2008/stefan-engeseth-if-your-brand-doesnt-enter-a-two-way-relationship-with-your-customer-your-brand-is-in-danger/</link>
		<comments>http://globecorp.biz/51/2008/stefan-engeseth-if-your-brand-doesnt-enter-a-two-way-relationship-with-your-customer-your-brand-is-in-danger/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 12:41:22 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
				<category><![CDATA[Frontpage]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[New marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://globecorp.biz/?p=51</guid>
		<description><![CDATA["Apple, for instance, has build a strong community of fans around its brand. But they didn't convert it into sales the level they could expect according to their reputation. Apple's problem: the company doesn't listen to its customers". Stefan Engeseth is a marketing consultant. It company, <a title="Detective Marketing" href="http://www.detectivemarketing.com/merry-christmas-and-happy-2009/" target="_blank">DetectiveMarketing.com</a> , is based in Sweden. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=2HSlXj_46zk"><img src="http://img.youtube.com/vi/2HSlXj_46zk/default.jpg" width="130" height="97" border=0></a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Josh Bernoff (Forrester Research): Interview about Groundswell</title>
		<link>http://globecorp.biz/39/2008/josh-bernoff-forrester-research-interview-about-groundswell/</link>
		<comments>http://globecorp.biz/39/2008/josh-bernoff-forrester-research-interview-about-groundswell/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 19:30:34 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[New marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social technologies]]></category>

		<guid isPermaLink="false">http://globecorp.biz/?p=39</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=8Is6A-jjhyU"><img src="http://img.youtube.com/vi/8Is6A-jjhyU/default.jpg" width="130" height="97" border=0></a></p>
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