Globe Corp » management

Business schools do not teach the startup spirit, so we launched a Startup Academy

Jean-Yves Huwart — Tue, 26 Jan 2010 14:54:43 +0000

Alex Barrera is the co-founder of the Tetuan Valley, a network of web companies based in the North of Madrid, in Spain.

According to him, no business school in Europe teaches the spirit neither the vision of a startup runner.

“In Business Schools, we learn to replicate a business model that works elsewhere. Not to be and entrepreneur inventing something new. Operate a company is easy to learn. That is no rocket science. Starting a company requires another set of competences, though”.

That is the reason why Alex Barrera (who has his own startup, Inkzee) has launched, along with other, a startup academy.

It brings coaching, vision and entrepreneur solidarity. Here is his interview

HR: “Today, more people turn their back to a promotion. For a babyboomer, it is uncomprehensible”

Jean-Yves Huwart — Wed, 21 Oct 2009 13:03:27 +0000

Marc Timmerman is the executive director talent management EMEA for Hudson. People, now, can turn their back to a promotion. They know the life cost of climbing the ladder within a company, the sacrifice it can be for their family. That new aspirations collide with the traditionnal view of baby boomers. Companies, and human ressources departements (HR) have to understand this new reality, in order to enter the 21st century economy.

“The best way to kill creativity in a team is letting the boss speak first”

Jean-Yves Huwart — Tue, 18 Aug 2009 07:59:50 +0000

Leadership Mashups: Innovation

View more presentations from AdamWalz.

Netflix: drive a company by values, not by processes

Jean-Yves Huwart — Thu, 06 Aug 2009 16:07:09 +0000

View more presentations from reed2001.

Gregg Fraley: “Ideas are not expensive. Only the implementation stage costs money”

Thomas Van der Straten — Wed, 13 May 2009 08:26:10 +0000

“If your are not inspiring as a leader you shoud ask yourself what is wrong with this pictures” . Gregg Fraley, creativity and innovation expert, author, speaker, and ideation facilitator, had a rich professional life with a lot different jobs and functions (in the interactive TV industry, a.o.). He went through successes as well as disappointment. “My failure teached me a lot. I have learned the hard way” tells the expert. Due to those experiences, Gregg Fraley is more convinced than ever:” innovation is the key thing in company”

Nowadays, Gregg Fraley advises companies all around the world. Beside, the author gives speeches about the ways innovation shoud be implemented.

Globe Corp.biz met the creativity and innovation expert at the Creawal Forum 2009 in Liège.

Innovation: not a isolated process

Innovation should not be seen as an isolated process, according to Fraley. Innovation is a global approach that integrates all aspects of business life. “A company needs to eat, sleep, breathe, think innovation, states the consultant. An entrepreneurial environment and culture is key to let new ideas bloom, be valued and encouraged. But creativity can also filter through classical ways, like brainstorming.

Two tips to avoid ineffective and without brainstorming overnight

Though, brainstorming requires some precaution: “Pay attention to what comes before and after the brainstorming. Before it must be prepared, be well aware of market needs. Clearly identify challenges that must be met. If you brainstorming out of a vacuum. You may come with great ideas but they wont necessarily sells or be applicable. After brainstorming it is important to keep track of all ideas and take action on the basis of some of them. This step is strategic, by doing so you show that you take these sessions seriously. This way, your employees will be keen to generate quality ideas”

“Generate new ideas doesn’t cost money”, Fraley stresses. Only their implementation requires an investment. You can even sell some of your ideas “because what attracts investors if it is a good idea?”

Difference between creativity and innovation, the definition of Gregg Fraley

Eventually, the consultant explains the difference between creativity and innovation. For Gregg Fraley Creativity is “a novelty that is useful” while innovation is “using a novelty that is useful and generate one way or another value. Whether it is money or improvement in processes. However, we should not limit the creativity to art and self expression, adds Gregg Fraley. Being creative can also mean making decisions or doing some analysis. “There can be no innovation without creativity, any business needs to encourage it”, sums up the expert.

Différence entre créativité et innovation par Gregg Fraley
envoyé par EntrepriseGlobale – L’actualité du moment en vidéo.

Worth reading on the topic:

Emphasis on Innovation, Brand Building during Recession

Open innovation and other foolish ideas

Creative Problem Solving, interview with Gregg Fraley (Jack’s notebook)

Innovation is easy (Tom Peters)

Jean-Yves Huwart — Sun, 28 Sep 2008 22:06:39 +0000