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“An efficient social media presence often goes with a cultural shift within the organisation”

Jean-Yves Huwart — Mon, 10 Aug 2009 12:03:57 +0000

Mira Bangel is an expert in social media for the brussels based e-marketing company ZN.be. According to her, a company can't just go on the social media (Twitter, Facebook, Youtube, etc.) and hope being seen by everyone. An efficient presence on social media often goes with a cultural shift in the organisation.

Stefan Engeseth: “If your brand doesn’t enter a two-way relationship with your customer, your brand is in danger”

Jean-Yves Huwart — Mon, 22 Dec 2008 12:41:22 +0000

"Apple, for instance, has build a strong community of fans around its brand. But they didn't convert it into sales the level they could expect according to their reputation. Apple's problem: the company doesn't listen to its customers". Stefan Engeseth is a marketing consultant. It company, DetectiveMarketing.com , is based in Sweden.

Josh Bernoff (Forrester Research): Interview about Groundswell

Jean-Yves Huwart — Thu, 13 Nov 2008 19:30:34 +0000