“An efficient social media presence often goes with a cultural shift within the organisation”
10 August 2009
Stefan Engeseth: “If your brand doesn’t enter a two-way relationship with your customer, your brand is in danger”
22 December 2008
Josh Bernoff (Forrester Research): Interview about Groundswell
13 November 2008
Manifeste
The global corporation is horizontal.
Big or small, it is open and connected.
Its structure is light and flexible.
The global corporation is creative and as the ability to reinvent itself permanently.
Localy based its ecosystem is the world. Its partners, its clients, its ideas, its values are worldwide
Sponsors
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