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	<title>Globe Corp &#187; communication</title>
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	<description>The world economy is changing, will you change ?</description>
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		<title>&#8220;An efficient social media presence often goes with a cultural shift within the organisation&#8221;</title>
		<link>http://globecorp.biz/206/2009/an-efficient-social-media-presence-often-goes-with-a-cultural-shift-within-the-organisation/</link>
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		<pubDate>Mon, 10 Aug 2009 12:03:57 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
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		<description><![CDATA[Mira Bangel is an expert in social media for the brussels based e-marketing company ZN.be. <img class="alignnone" title="mira bangel" src="http://media.linkedin.com/mpr/mpr/shrink_80_80/p/1/000/001/0eb/3cee217.jpg" alt="" width="80" height="80" /> According to her, a company can't just go on the social media (Twitter, Facebook, Youtube, etc.) and hope being seen by everyone. An efficient presence on social media often goes with a cultural shift in the organisation.]]></description>
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		<title>Hal Varian (Google Chief Economist): &#8220;Now, the time of micromultinationals&#8221;</title>
		<link>http://globecorp.biz/161/2009/hal-varian-google-chief-economist-now-the-time-of-micromultinationals/</link>
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		<pubDate>Fri, 19 Jun 2009 07:55:53 +0000</pubDate>
		<dc:creator>Jean-Yves Huwart</dc:creator>
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		<description><![CDATA[Hal Varian is professor at Berkeley and the chief economist of Google. <img class="alignnone" title="Hal R. Varian" src="http://people.ischool.berkeley.edu/~hal/people/hal/images/hal100.jpg" alt="" width="66" height="100" /> Among other thing, he briefly explains the concept of micromultinational. Today, a company of 5 people can have the same spread as a multinational, thanks to the democratization of communication tools. It's something that wasn't possible 10 years ago. Video interview at the Lisbon Council, Brussels.]]></description>
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