Stefan Engeseth: “If your brand doesn’t enter a two-way relationship with your customer, your brand is in danger”
December 22nd, 2008
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The global corporation is horizontal.
Big or small, it is open and connected.
Its structure is light and flexible.
The global corporation is creative and as the ability to reinvent itself permanently.
Localy based its ecosystem is the world. Its partners, its clients, its ideas, its values are worldwide
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[...] is an interview that I did do for blogger Jean-Yves Huwart, globecorp.biz at the conference for BDMA in Belgium. My English is not the best in this interview but the [...]