You are here > Home > Uncategorized > Gregg Fraley: “Ideas are not expensive. Only the implementation stage costs money”

Gregg Fraley: “Ideas are not expensive. Only the implementation stage costs money”

May 13th, 2009

“If your are not inspiring as a leader you shoud ask yourself what is wrong with this pictures” . Gregg Fraley, creativity and innovation expert, author, speaker, and ideation facilitator, had a rich professional life with a lot different jobs and functions (in the interactive TV industry, a.o.). He went through successes as well as disappointment. “My failure teached me a lot. I have learned the hard way” tells the expert. Due to those experiences, Gregg Fraley is more convinced than ever:” innovation is the key thing in company”

Nowadays, Gregg Fraley advises companies all around the world. Beside, the author gives speeches about the ways innovation shoud be implemented.

Globe Corp.biz met the creativity and innovation expert at the Creawal Forum 2009 in Liège.

Innovation: not a isolated process

Innovation should not be seen as an isolated process, according to Fraley. Innovation is a global approach that integrates all aspects of business life. “A company needs to eat, sleep, breathe, think innovation, states the consultant. An entrepreneurial environment and culture is key to let new ideas bloom, be valued and encouraged. But creativity can also filter through classical ways, like brainstorming.

Two tips to avoid ineffective and without brainstorming overnight

Though, brainstorming requires some precaution: “Pay attention to what comes before and after the brainstorming. Before it must be prepared, be well aware of market needs. Clearly identify challenges that must be met. If you brainstorming out of a vacuum. You may come with great ideas but they wont necessarily sells or be applicable. After brainstorming it is important to  keep track of all ideas and take action on the basis of some of them. This step is strategic, by doing so you show that you take these sessions seriously. This way, your employees will be keen to generate quality ideas”

“Generate new ideas  doesn’t cost money”, Fraley stresses. Only their implementation requires an investment. You can even sell some of your ideas “because what attracts investors if it is a good idea?”

Difference between creativity and innovation, the definition of Gregg Fraley

Eventually, the consultant explains the difference between creativity and innovation. For Gregg Fraley Creativity is “a novelty that is useful” while innovation is “using a novelty that is useful and generate one way or another value. Whether it is money or improvement in processes. However, we should not limit the creativity to art and self expression, adds Gregg Fraley. Being creative can also mean making decisions or doing some analysis. “There can be no innovation without creativity, any business needs to encourage it”, sums up the expert.


Différence entre créativité et innovation par Gregg Fraley
envoyé par EntrepriseGlobale – L’actualité du moment en vidéo.

Worth reading on the topic:

Emphasis on Innovation, Brand Building during Recession

Open innovation and other foolish ideas

Creative Problem Solving, interview with Gregg Fraley (Jack’s notebook)

Written by Thomas Van der Straten · categorized under Creativity, Frontpage 

Comments

Something to share about this post ?