How magazines can survive the digital age
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How magazines can survive the digital age
Are all traditional medias on the verge of death ? For sure, the digital tsunami is shortening the live expectancy of many of them. Though, magazines can stand the turmoil. Here are some recipes : be a brand extension, find a premium niche, aggregate great external content or be a clear identified voice/opinion maker.
How companies can harness the power of web 2.0 ?
Amit Ranjan is the cofounder of the famous powerpoint and keynote presentation sharing website Slideshare. 
Hal Varian (Google Chief Economist): “Now, the time of micromultinationals”
Hal Varian is professor at Berkeley and the chief economist of Google. 
Among other thing, he briefly explains the concept of micromultinational. Today, a company of 5 people can have the same spread as a multinational, thanks to the democratization of communication tools. It’s something that wasn’t possible 10 years ago. Video interview at the Lisbon Council, Brussels.
Fragile chinese megalopolis
Shanghai is the 7th most populated city in the world. The megapole waves a growing exantricity. People can find a London scenery in the middle of the suburb. The development of the Pudong area do not seem to ever stop.
“Journalism is key to bring a culture of innovation into the society”
David Nordfors runs the VINNOVA Stanford Research Center of Innovation Journalism, on the Stanford University Campus. 
Holder of a PhD in physics and former journalist, David Nordfors says journalist aren’t organized to tell about innovation. The medias they work for, for instance, are stuck in topical silos. Very bad for the blooming transversal ideas. Though, we now live in an innovation economy, stresses David Nordfors. Policiy makers don’t speak and don’t explain enough they constituancies about the shift. They will when journalists will put innovation higher in the news.
Sergey Brin about Google Wave and the way Google innovates
Developped in Sydney first by a small bunch op people, Google Wave seems to be the next be thing on which Google is to build its growth. 
But not an ultimate achievement, tells Sergey Brin, president and cofounder of Google.Though, Google Wave gives another illustration of the incredibly efficient innovation model running at Google. For Sergey Brin, this model can be implemented elsewhere, in other industries. “At Google, we took inspiration from companies like Virgin, which can smoothly go from an activity to another”, add Sergey Brin. Interview made at the Google I/O Conference of San Francisco, just after the Google Wave launch.
Knowledge Management: you should put the people at the center
Today, knowledge management is not about storing knowledge. It is about knowledge just in time, that happens in formal and, most of all, in unformal networks. New way to get into the enterprise 2.0 world. Presentation by T-Systems Multimedia Solutions.
Gregg Fraley: “Ideas are not expensive. Only the implementation stage costs money”
“A company needs to eat, sleep, breathe, think innovation, states the consultant. An entrepreneurial environment and culture is key to let new ideas bloom, be valued and encouraged. But creativity can also filter through classical ways, like brainstorming”. Gregg Fraley, an expert and consultant in creativity, is more convinced than ever: innovation is the key thing in company. Interview.
Manifeste
The global corporation is horizontal.
Big or small, it is open and connected.
Its structure is light and flexible.
The global corporation is creative and as the ability to reinvent itself permanently.
Localy based its ecosystem is the world. Its partners, its clients, its ideas, its values are worldwide
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