Some social media marketing best practices…
Headlines
Lingo24: a translation services micro-multinational, active around the Globe
In 2001, at the age of 22, young Scotsman Christian Arno launched translation agency Lingo24 from his bedroom in his parents’ house. 
Today, Lingo24 directly employs more than a hundred members of staff and has a network of over 4,000 translators around the world. Its clients are based in more than 60 countries. Lingo24 blongs to a new type of companies : the micro-multinationals.
Some social media marketing best practices…
In this presentation, Sidney Eve Matrix sum up some of the best practices we can now experience in social media marketing. Cross-platforms thinking is key. Twitter, Facebook, Youtube, Foursquare and so forth are complementary to each other. Remember to put call to action regularly, such as with traditional ads or media marketing. Basic marketing principles remain in social digital worlds.
Can we build a virtual Silicon Valley, via social networks ?
Andy DiPaolo is senior associate dean at the School of Engineering of the Stanford University. 
We asked him if he believe the Silicon Valley could be outdated by the growth of online communities of entrepreneurs that pollenize via social networks… “We still need face to face meeting to build trust and complete deals”, answers Andy DiPaolo. “Moreover, the Sillicon Valley has an uncomparable climate…”
Moboff: how coworking can stimulate entrepreneurship in Japan
Coworking can help entrepreneurs meet likeminded people and, then, give them a hand to grow their business faster. In Japan, the entrepreneurship spirit remain low as compared with other developped country. DWF, an office design company, has started the Moboff (contraction of mobile-office) project. Five coworking spaces recently opened up in downtown Tokyo (Shibuya).
“Why Japan, like other developped economies, needs to embrace the economy of creativity”
Hiroshi Okano is professor at the Graduate Business School of Osaka. 
He is a specialist of creativity. According to him, Japanese companies have always been good to procuced very nice technological state of the art products. Nevertheless, they integrated too seldom the creativity, design and cultural inputs which give, today more than ever, the value to new items.
Jeremy Rifkin: “We are more and more connected in our biosphere as we are in the blogosphere”
Jeremy Rifkin is one of the great thinkers of our time. 
He teaches at Wharton University and advises a number of CEO’s and chief of government such as Angela Merkel. In his last book, “The Empathic Civilization”, Rifkin shows how human beings are naturally leaning towards empathy. Nowadays, with the rise of oil prices, the global warming, we are getting conscious of that we all belong to the same biosphere, where we are all interconnected, such as online, in the blogosphere. We will be and behave as the members of the same energy/information grid.
Media: the rise of “content in the cloud”
Business models in the media landscape are changing. We all know that. Though, we are slowly getting a clearer view of the path on wich the media industry is heading. Among other thing, the key concept will be the “content in the cloud”. An exciting slideshow by “media futurist” Gerd Leonhard.
“Enterprise 2.0 is shifting from buzz word to reality for a growing number of companies”
Stuart McIntyre is a British consultant, expert in the theme of the Enterprise 2.0. 
“Enterprise 2.0 is not a buzz word anymore, does he say. It is becoming a reality in a growing number of firms. Collaboration, knowledge sharing through new internet tools (a.o. social softwares) are now helping companies to improve their productivity and, above all, their innovation capabilities”.
“Enterprise 2.0 is less and less a buzz word, well more and more a reality for companies”
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Manifeste
The global corporation is horizontal.
Big or small, it is open and connected.
Its structure is light and flexible.
The global corporation is creative and as the ability to reinvent itself permanently.
Localy based its ecosystem is the world. Its partners, its clients, its ideas, its values are worldwide
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